Speak the language of your customers...
Ethno Marketing is a special form of market segmentation in which the target segment is an ethnic group or minority. At the moment Ethno marketing is in the expansion and enters all the countries of the European union and Switzerland and has an increasing importance.
The primary goal of Ethno marketing is access to ethnic minorities through marketing or coordinated access to an ethnic group.
In practice Ethno Marketing means marketing activities directed towards foreign citizens and adapting to their linguistic and cultural characteristics.
It is well-known that most foreigners are watching TV programs, visit Internet portals and read the newspapers from their home countries from which they came.